They call it the Music Genome Project, which seems anything but modest. But in truth, Pandora Radio is striving towards an encyclopedic database of music to stand as the musical equivalent to the mapping of human DNA.
I rediscovered Pandora today, and decided it was too good not to share, though it's nothing new.
The process is simple - go to pandora.com, enter a song or artist you adore, and sit back and wait for an automated search of the seemingly infinite musical resources to present you with songs the radio thinks you will enjoy, based on similar influences and style of your entry.
Your entry becomes a 'station', and the radio will continue to play music based on your initial entry and the ratings you give - thumbs up or down - to the songs it chooses for you. With each rating, the radio shifts the playlist to your tastes.
For example, I entered Langhorne Slim, an artist I stumbled upon a few weeks ago but have not had the opportunity to fully explore on my own. Pandora played a song of his I hadn't heard yet, and followed up with "Don't Ride That Horse," by Old Crow Medicine Show. And, they gave this explanation:
"this track features folk roots, a subtle use of vocal harmony, acoustic sonority, minor key tonality and a vocal-centric aesthetic."
HOW DID THEY DO THAT? (I don't really want to know how, I prefer to believe that little elves are living inside the website, catering to my musical whims and thriving on my enjoyment of hand-picked selections.)
Go there now, enter the name of an artist you're secretly obsessed with or a song that keeps bouncing around your head, and let Pandora introduce you a world of music you probably don't have the time, energy or inclination to discover on your own.
As I said, I rediscovered the site today. It used to be my go-to whenever I had an internet connection but no music of my own, or just needed to hear something new. Then, for whatever reason, I stopped visiting the site, and finding it again was like running into an old friend on the street you never meant to lose touch with. The only good thing about the temporary absence of Pandora in my life - it's actually saddening to think of the music I missed out on during that dark time - is that the interface has really been amped up, offering many new features I have yet to familiarize myself with.
The beauty - well, one of the beautiful aspects of Pandora - is that when you create a free account, your 'stations' are saved - every artist or song you enter is saved as it's own station, or you can add more to an existing station to filter search results.
To summarize:
What: Pandora Radio and Music Genome Project
Where: Pandora.com
The good: I've never entered an artist or song the engine didn't recognize, listeners can create new stations for each song or artist the radio plays by simply clicking on the menu of the song icon, and it's free. FREE.
The bad: No, you can't download songs from the site - when you close your browser, you kill the music. And listener's cannot enter a song and expect the radio to play it - they're working around copyright issues, here, so be patient, your song will probably play eventually. And, it is highly addictive.
Bottom line: Tailor-made playlists, minimal effort on your part. Free. If you are looking to hear a specific song, just buy it from ITunes already.








